The New Business Road Test, 5/e (English, Paperback, John Mullins)
Book Details
Imprint: FT Press
Publication Year: 2019 February
Number of Pages: 360
Contributors
Author Info: John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.
Additional Features
Age Group: 18+ Years
Dimensions
Width: 152
Height: 229
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